Regulatory Disclosures
The following details, along with the linked documents and pages, provide essential and important information about the Investment Adviser and its investment advisory services, to help clients and investors, make an informed decision about availing such services
Details about the Investment Adviser
Information as required by Regulation 18(1)
Poondi Devarajan Sundar (PD Sundar) is a SEBI registered Investment Adviser (IA) vide SEBI Regn. No. INA000022853 dated 12-Jun-2026, pursuant to which, the investment advisory services are provided. Click here for – more about us
Business activities and services
Information as required by Regulation 18(1)
The investment advisory practice focuses on providing structured, goal-oriented financial advice to individuals and families, guided by fiduciary responsibility and regulatory compliance.
PD Sundar Advisory – is the service brand used by PD Sundar for the investment advisory practice.
Services include – Financial Planning and Investment Portfolio Advisory services. Click here for – more about our services
SEBI Registration:
We are registered with Securities and Exchange Board of India (SEBI) as an Investment Adviser and guided by its regulatory compliance mandates.
Name of the Investment Adviser as registered with SEBI: Poondi Devarajan Sundar
Type of Registration: Individual
SEBI Registration No. INA000022853
Validity of Registration: 12-Jun-2026 – Perpetual
IAASB - BSE Enlistment:
We are also enlisted with BSE, which is the current Investment Adviser Administration and Supervisory Body (IAASB), appointed by SEBI, and accordingly guided by its regulatory compliance mandates.
BSE Enlistment No. 2545
Our Official Contact Details:
Name of the Contact Person / Principal Officer / Compliance Officer: Poondi Devarajan Sundar
Registered Address: No.61, Prestige Woodside, IVRI Road Yelahanka Near CRPF, Bangalore, Karnataka, 560064.
Website: https://www.pdsundaradvisory.com/
Email: sundarpd@yahoo.com
Mobile: +91 99400 19063
Social Media: Currently we do not have any Social Media Handles.
SEBI Contact Details:
SEBI Regional/Local Office Address: 2nd Floor, Jeevan Mangal Building, No.4, Residency Road, Bengaluru - 560025, Karnataka.
Ph: 080-22222262 / 22222264/ 22222283
Email: bangalore-lo@sebi.gov.in
Website: www.sebi.gov.in
Disciplinary History
Information as required by Regulation 18(1)
No action has been taken against the IA by any Regulator.
Terms and conditions on which advisory services are offered
Information as required by Regulation 18(1)
The Letter of Engagement (LOE) i.e. the Investment Advisory Agreement will be duly signed and executed with the client, outlining the terms and conditions, including the scope of services and fee terms, in accordance with the prescriptions of SEBI / BSE.
Further, the Most Important Terms and Conditions (MITC) forming part of the Investment Advisory Agreement, is published here for your reference and perusal. Click here for – our latest MITC
Affiliations with other intermediaries
Information as required by Regulation 18(1)
The IA does not have any affiliation with any intermediary.
The IA does not recommend services of any stock broker or intermediary to a client. The IA does not have any commission sharing arrangement with any intermediary for recommending the products / services either as a stock broker or as other intermediary.
Other Information
Information as required by Regulation 18(1)
Nil.
Holdings or Positions
Information as required by Regulation 18(4)
The IA (including the Proprietor / Principal Officer / Compliance Officer and the Persons associated with investment advice) may have holding or position, in the financial products or securities which are the subject matter of advice.
The IA for its own individual / proprietary purposes may invest or divest in various securities and investments, from time to time at its own discretion based on the self-suitability assessment. Such proprietary investment transactions may at times be contrary to the investment advice.
Conflict of Interest
Information as required by Regulation 18(5)
The IA does not have any connection to or association with any issuer of products / securities. Accordingly, there are no actual or potential conflicts of interest. Also nothing compromises the objectivity or independence in carrying on the investment advisory services.
Products features
Information as required by Regulation 18(6) and 18(7)
The Client is requested to go through the key features of the products or securities, particularly track record, and warnings, disclaimers and other relevant information before investing, as and when advised by the IA.
Such details about the products or securities may also be available on www.sebi.gov.in or www.nseindia.com or www.bseindia.com.
Non-SEBI Products or Services
Information as required by Regulation 18(8)
In case of advisory services in respect of products or services which are outside the purview of SEBI — such products or services and related advisory services in respect of such products or services shall be outside the regulatory purview of SEBI and no recourse from SEBI shall be available to such clients for any grievance arising therefrom.
Use of AI tools
Information as required by Regulation 18(9)
The IA may use certain Artificial Intelligence (AI) tools, including generative, agentic or other AI-based platforms, in providing investment advice, and we shall be solely responsible for the security, confidentiality, and integrity of the client data, use of any other information or data to arrive at investment advice, investment advice based on output of AI tools and compliance with any law for the time being in force. Further, we shall disclose to you, from time to time, as may be applicable, the extent of use of AI tools in providing investment advice.
Grievance Redressal Mechanism
In case of any grievance / complaint against the investment adviser:
• Please contact CEO / Proprietor / Compliance Officer of the investment adviser:
Name: Poondi Devarajan Sundar
Address: No.61, Prestige Woodside, IVRI Road Yelahanka Near CRPF, Bangalore, Karnataka, 560064.
Email: sundarpd@yahoo.com
Mobile: +91 99400 19063
• If not satisfied with the response of the investment adviser you can lodge your grievances with SEBI at https://scores.sebi.gov.in or you may also write to any of the offices of SEBI.
For any queries, feedback or assistance, please contact SEBI Office on Toll Free Helpline at 1800 22 7575 / 1800 266 7575.
Click here for – our grievance redressal and dispute settlement mechanism.
Disclosure of Investor Complaints:
In order to further enhance transparency in grievance redressal, we disclose the details of investor complaints, on a monthly basis. Currently – Nil.
Click here for – our monthly disclosure of investor complaints.
Published Investor Charter:
For the ease of reference of Investors, we publish the Investor Charter – outlining the services provided by us, investor rights and responsibilities, grievance redressal mechanism, and other relevant information.
Click here for – our investor charter.
Annual Compliance Audit Status
We disclose here, the status of compliance with ‘Annual compliance audit’ requirement under Regulation 19(3) of Securities and Exchange Board of India (Investment Advisers) Regulations, 2013 for last and current financial year, along with the ‘Compliance Audit Report’.
Ref. In pursuance of the SEBI Circular no. SEBI/HO/MIRSD/ MIRSD-PoD-1/P/CIR/2025/003 Date: 8th January 2025, and BSE Circular No. 20250702-38 Date: 2nd July 2025
FY 2024-25: Status: NA. Report: NA.
FY 2025-26: Status: NA. Report: NA.
NA – Not Applicable, as the SEBI Registration is valid from 12-June-2026. Link: Not Applicable.